Background: Studies have been conducted on employee career advancement and diverse job orientation. But there are research gaps around employee extraction topics based on employee career orientation using inductive content content analysis. Aims: The purpose of this study was to explore different aspects of employees' career paths with a focus on diversifying career paths in the dairy industry. Method: This qualitative study was a content analysis. The statistical population of the study consisted of university professors and HR experts in 1398. 14 individuals were selected through theoretical sampling and desirable cases were selected. The tools used included diverse job orientation attitudes and in-depth interviews. Data analysis was performed using content analysis method with inductive approach. Results: The main categories of research include causal factors in organizational conditions (workforce trading system, effective employment conditions and organizational capability) and individual conditions (independence and flexibility of human resources), strategies include (staff preparation, higher quality of work, job curiosity). There were behavioral consequences (agility, spontaneity, targeted personality improvement, commitment), and motivational consequences (optimism, positive thinking, intensity of passion, and desire). Conclusions: It is necessary that policymakers, planners and practitioners of different industries, in their planning, pay attention to the varied job orientation process in their employees so that they can see their job performance improved.